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All Products

Character That Counts: Who's Counting Yours? with Discussion Guide

Character That Counts: Who's Counting Yours? with Discussion Guide

Re-released in July 2012 with a brand new cover and over 25 pages of new content. The study guide includes a section for small group, married couples and personal devotions.

Web Price: $12.00

Retail Price: $16.99

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Life in View of Eternity

Life in View of Eternity

Quantity Discounts Available. Released April 2010. Designed to teach character qualities to teens and adults. Best done in a teacher/student; parent/teen; or coach/player format. It can also be utilized personally as well. A teacher's answer book is available after purchase of book is made.

Web Price: $10.00

Retail Price: $24.99

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Character Counts for Quiet Time and Small Groups, Volume 1

Character Counts for Quiet Time and Small Groups, Volume 1

Released in 2001 This book identifies 16 character qualities that will make a winning difference in your life. Make it your plan to examine at least one character quality each week. Read the short sports story, then do the Pregame Talk, Warmup, Character Training, Go the Distance, The Finish Line and the final chapter exercises. The book is designed to interact with others in a small group setting. If you are leading a group, you can create an environment where you will freely exchange thoughts and ideas. Character qualities include: Confidence, Discernment, Endurance, Friendship, Generosity, Goal-Oriented, Humility, Integrity, Joyful, Knowledge, Patience, Prudence, Purposeful, Pure Speeech, Self-Control and Teachability. Paperback, 72 pages, Authors: Rod Handley, Elliot Johnson and Gordon Thiessen
NOTE: This book is also available with an ATHLETE cover!!

Web Price: $5.00

Retail Price: $6.99

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Character Counts for Quiet Time and Small Groups, Volume 2

Character Counts for Quiet Time and Small Groups, Volume 2

Released in 2002. The purpose of this book is to identify 16 additional character qualities that will make a winning difference in your life. Designed just like Volume 1. Character qualities include: Discipline, Discretion, Faithfulness, Fear of the Lord, Honesty, Hope, Kindness, Love, Peaceful, Prayerful, Prosperity, Purity, Righteousness, Thankfulness, Understanding and Wisdom. Paperback, 72 pages, Authors: Rod Handley, Elliot Johnson and Gordon Thiessen
NOTE: This book is also available with an ATHLETE cover!!

Web Price: $5.00

Retail Price: $6.99

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Character Counts for Quiet Time and Small Groups, Volume 3

Character Counts for Quiet Time and Small Groups, Volume 3

Released in 2004. The purpose of this book is to identify 16 additional character qualities that will make a winning difference in your life. Designed just like Volume 1 2. Character qualities include: Brotherliness, Candor, Courage, Firmness, Gladness, Greatness, Holiness, Narrowness, Optimism, Originality, Poise, Reasonableness, Reverence, Sincerity, Strength and Trust. Paperback, 72 pages, Authors: Rod Handley and Gordon Thiessen
NOTE: This book is also available with an ATHLETE cover!!

Web Price: $5.00

Retail Price: $6.99

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Wolves Can't Fly (by Dan Meers)

Wolves Can't Fly  (by Dan Meers)

On November 23, 2013, Dan Meers ("KC Wolf") was severely injured in a failed bungee jump and zip line accident when he crashed into the seats at Arrowhead Stadium. You will be encouraged and inspired by Dan's remarkable story which includes his 25-year career as an NFL mascot. (shipping not included). Released in November 2014.

Web Price: $12.00

Retail Price: $16.99

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KC Wolf Coin

KC Wolf Coin

Dan Meers (KC Wolf), "Life Is Like A Coin...Spend It Wisely."

Web Price: $3.00

Retail Price: $3.00

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How to Disciple Men

How to Disciple Men

45 Men's Ministry Experts (including Rod Handley, Josh McDowell, Chuck Stecker, and others) share practical ways to impact men for Christ.

Web Price: $10.00

Retail Price: $14.99

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No Regrets. No Retreats. No Reserves.

No Regrets. No Retreats. No Reserves.

Dan Erickson' final book filled with over 100 Danism's. Co-written by Rod Handley and Alan Goforth. 128 pages.

Web Price: $10.00

Retail Price: $14.99

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Let's Go: Team Studies on Character

Let's Go: Team Studies on Character

Released in 2019. 16 character lessons in each book designed specifically to take your team from the opening practice all the way to the year-end banquet. These lessons include various sports illustrations and a team building exercise. A special "PRACTICE EVALUATION FORM" is also included to help enhance communication between the coach and players. Character lessons include: Big, Bold, Build, Beyond, Benevolence, Bonding, Faithfulness, Glory, Miraculous, Orderliness, Perseverance, Reconciliation, Restoration, Sensitivity, Thriftiness and Vulnerability...plus a final word on Legacy.

Web Price: $7.99

Retail Price: $5.00

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Strong: Team Studies on Character

Strong: Team Studies on Character

Released in 2018. 16 character lessons in each book designed specifically to take your team from the opening practice all the way to the year-end banquet. These lessons include various sports illustrations and a team building exercise. A special "PRACTICE EVALUATION FORM" is also included to help enhance communication between the coach and players. Character lessons include: Faith, Fight, Family, Finish, Amends, Attentiveness, Authenticity, Availability, Boundaries, Deference, Fairness, Goodness, Gratefulness, Meekness, Nurture and Surrender.

Web Price: $7.99

Retail Price: $5.00

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One: Team Studies on Character

One: Team Studies on Character

Released in 2017. 16 character lessons in this book designed specifically to take your team from the opening practice all the way to the year-end banquet. These lessons include various sports illustrations and a team building exercise. A special "PRACTICE EVALUATION FORM" is also included to enhance communication between the coach and players. Character lessons include: Passion, Pain, Power, Purpose, Commitment, Decisiveness, Friendship, Goal-Oriented, Honor, Hope, Knowledge, Resourceful, Respect, Servanthood, Stewardship and Thankfulness.

Web Price: $5.00

Retail Price: $6.99

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Rise: Team Studies on Character

Rise: Team Studies on Character

Released in 2016. 16 character lessons in this book designed specifically to take your team from the opening practice all the way to the year-end banquet. These lessons include various sports illustrations and a team building exercise. A special "PRACTICE EVALUATION FORM" is also included to enhance communication between the coach and players. Character lessons include: Toughness, Consistency, Unity, Purposeful, Breadth, Caution, Chivalry, Contentment, Creativity, Dependability, Diligence, Gentleness, Hospitality, Security, Thoughtfulness and Virtue.

Web Price: $5.00

Retail Price: $6.99

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Undefeated: Team Studies on Character

Undefeated: Team Studies on Character

Released in 2015. 16 character lessons in this book designed specifically to take your team from the opening practice all the way to the year-end banquet. These lessons include various sports illustrations and a team building exercise. A special "PRACTICE EVALUATION FORM" is also included to enhance communication between the coach and players. Character lessons include: Humility, Truth, Love, Faith, Alertness, Flexibility, Indignation, Initiative, Justice, Leadership, Loyalty, Persuasiveness, Punctuality, Responsibility, Thoroughness and Transparency.

Web Price: $5.00

Retail Price: $6.99

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All In: Team Studies on Character

All In: Team Studies on Character

Released in 2014. 16 character lessons in this book designed specifically to take your team from the opening practice all the way to the year-end banquet. These lessons include various sports illustrations and a team building exercise. A special "PRACTICE EVALUATION FORM" is also included to enhance communication between the coach and players. Character qualities include: Worth, Sin, Passion, Sacrifice, Confidence, Discernment, Endurance, Generosity, Integrity, Joyful, Patience, Prudence, Pure Speech, Purposeful, Self-Control and Teachability.

Web Price: $5.00

Retail Price: $6.99

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Relentless: Team Studies on Character

Relentless: Team Studies on Character

Released in 2013. 16 character lessons in this book designed specifically to take your team from the opening practice all the way to the year-end banquet. These lessons include various sports illustrations and a team building exercise. A special "PRACTICE EVALUATION FORM" is also included to help enhance communication between the coach and players. Character lessons include: Love, Devotion, Freedom, Mission, Accountability, Cheerful, Compassion, Determination, Enthusiasm, Faith, Forgiveness, Obedience, Passionate, Tolerance, Visionary and Worship.

Web Price: $5.00

Retail Price: $6.99

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In the Zone: Team Studies on Character

In the Zone: Team Studies on Character

Released in 2012. 16 character lessons in each book designed specifically to take your team from the opening practice all the way to the year-end banquet. These lessons include various sports illustrations and a team building exercise. A special "PRACTICE EVALUATION FORM" is also included to help enhance communication between the coach and players. Character lessons include: Surrender, Renewal, Boldness, Unstoppable, Discipline, Discretion, Fear of the Lord, Honesty, Kindness, Peaceful, Prayerful, Prosperity, Purity, Righteousness, Understanding and Wisdom.

Web Price: $5.00

Retail Price: $6.99

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GameChanger: Team Studies on Character

GameChanger: Team Studies on Character

Released in 2011. 16 character lessons in each book designed specifically to take your team from the opening practice all the way to the year-end banquet. These lessons include various sports illustrations and a team building exercise. A special "PRACTICE EVALUATION FORM" is also included to help enhance communication between the coach and players. Character lessons include: Trust, Poise, Brotherliness, Courage, Gladness, Greatness, Holiness, Narrowness, Optimism, Originality, Candor, Reasonableness, Reverence, Sincerity, Strength and Firmness.

Web Price: $5.00

Retail Price: $6.99

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Confessions of a Bible Salesman by Kelley Litsch (Rod's first cousin)

Confessions of a Bible Salesman by Kelley Litsch (Rod's first cousin)

In 1981, Kelley Litsch (Rod Handley's first cousin) went on an adventure of a lifetime as a door-to-door Bible salesman. This book gives great examples of faith, constant prayer, leadership and tenacity. It tells the story of what God can do with a willing believer using that person's personality. Today, Kelley and his wife Lisa live in Lubbock, TX.

Web Price: $10.00

Retail Price: $12.99

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Called to Compete: The Marks of an Excellent Leader - Coach's Edition Volume 1

Called to Compete: The Marks of an Excellent Leader - Coach's Edition Volume 1

Released in 2013. This book includes access to an on-line video lesson by Nebraska Assistant Football Coach Ron Brown and a leader podcast (FREE)!!

Web Price: $5.00

Retail Price: $7.99

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Called to Compete: The Marks of an Excellent Leader - Coach's Edition Volume 2

Called to Compete: The Marks of an Excellent Leader - Coach's Edition Volume 2

Released in 2014. This book includes access to an on-line video lesson by Nebraska Assistant Football Coach Ron Brown and a leader podcast (FREE)!!

Web Price: $5.00

Retail Price: $7.99

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Called to Compete: The Marks of an Excellent Leader - Athletes Edition Volume 1

Called to Compete: The Marks of an Excellent Leader - Athletes Edition Volume 1

Released in 2013. This book includes access to an on-line video lesson by Nebraska Assistant Football Coach Ron Brown and a leader podcast (FREE)!!

Web Price: $5.00

Retail Price: $7.99

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Called to Compete: The Marks of an Excellent Leader - Athletes Edition Volume 2

Called to Compete: The Marks of an Excellent Leader - Athletes Edition Volume 2

Released in 2014. This book includes access to an on-line video lesson by Nebraska Assistant Football Coach Ron Brown and a leader podcast (FREE)!!

Web Price: $5.00

Retail Price: $7.99

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One Way 2 Play--Athletes Edition

One Way 2 Play--Athletes Edition

Released November 2002. Designed to help student athletes (ages 12-22) live a life of purity. It addresses 13 different character qualities to help them make good choices related to drugs, alcohol, steroids, peer pressure, sexual abstinence and friends.

Web Price: $5.00

Retail Price: $6.99

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One Way 2 Play--Coaches Edition

One Way 2 Play--Coaches Edition

Released November 2002. Designed to help student athletes (ages 12-22) live a life of purity. It addresses 13 different character qualities to help them make good choices related to drugs, alcohol, steroids, peer pressure, sexual abstinence and friends. (NOTE: This book is only available through the Fellowship of Christian Athletes or Cross Training Publishing).

Web Price: $5.00

Retail Price: $6.99

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Team Studies on Character (Vol. 1)

Team Studies on Character (Vol. 1)

Released in 2004. THIS BOOK IS NO LONGER AVAILABLE. Many of these same qualities are included in "GameChanger: Team Studies on Character."

Web Price: $0.00

Retail Price: $0.00

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Team Studies on Character (Vol. 2)

Team Studies on Character (Vol. 2)

Released in 2005. 16 character lessons designed specifically to take your team from the opening practice all the way to the year-end banquet. These lessons include various sports illustrations and a team building exercise. The Scriptural application comes from various Biblical characters. Character qualities include: Alertness, Flexibility, Honor, Indignation, Initiative, Justice, Leadership, Loyalty, Persuasiveness, Punctuality, Resourcefulness, Responsibility, Stewardship, Thoroughness, Transparency and Truthfulness. Also, many of these same qualities are included in the book, "Undefeated: Team Studies on Character."

Web Price: $2.50

Retail Price: $6.99

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Team Studies on Character (Vol. 3)

Team Studies on Character (Vol. 3)

Released in 2006. 16 character lessons designed specifically to take your team from the opening practice all the way to the year-end banquet. These lessons include various sports illustrations and a team building exercise. The Scriptural applications come from specific character qualities found in Biblical characters. Character qualities include: Accountability, Boldness, Cheerful, Compassion, Decisiveness, Determination, Enthusiasm, Faith, Forgiveness, Obedience, Passionate, Respect, Servanthood, Tolerance, Visionary and Worship. Many of these same qualities are included in the book, "Relentless: Team Studies on Character."

Web Price: $2.50

Retail Price: $6.99

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Team Studies on Character (Vol. 4)

Team Studies on Character (Vol. 4)

Released in 2007. 16 character lessons designed specifically to take your team from the opening practice all the way to the year-end banquet. These lessons include various sports illustrations and a team building exercise. The Scriptural application comes from various Biblical characters. Character qualities include: Purposeful, Confidence, Discernment, Endurance, Friendship, Generosity, Goal-Oriented, Humility, Integrity, Joyful, Knowledge, Patience, Prudence, Pure Speech, Self-Control and Teachability. Many of these same qualities are in the book, "All In: Team Studies on Character."

Web Price: $3.00

Retail Price: $6.99

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Team Studies on Character (Vol. 5)

Team Studies on Character (Vol. 5)

Released in 2008. THIS BOOK IS NO LONGER AVAILABLE. Many of these same qualities are included in the book, "In The Zone: Team Studies on Character."

Web Price: $0.00

Retail Price: $0.00

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Team Studies on Character (Vol. 6)

Team Studies on Character (Vol. 6)

Released in 2009. 16 character lessons designed specifically to take your team from the opening practice all the way to the year-end banquet. These lessons include various sports illustrations and a team building exercise. The Scriptural application comes from various Biblical characters. Character qualities include: Breadth, Caution, Chivalry, Commitment, Consistency, Contentment, Creativity, Dependability, Diligence, Gentleness, Hospitality, Security, Thoughtfulness, Thriftiness, Virtue and Vulnerability. Many of these same qualities are included in the book, "RISE: Team Studies on Character."

Web Price: $3.00

Retail Price: $6.99

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Team Studies on Character (Vol. 7)

Team Studies on Character (Vol. 7)

Released in 2010. 16 character lessons designed specifically to take your team from the opening practice all the way to the year-end banquet. These lessons include various sports illustrations and a team building exercise. The Scriptural application comes from various Biblical characters. Character qualities include: Amends, Attentiveness, Authenticity, Availability, Bonding, Boundaries, Deference, Fairness, Goodness, Gratefulness, Meekness, Nurture, Orderliness, Restoration, Sensitivity and Surrender. Many of these same qualities are included in the book, "Strong: Team Studies on Character."

Web Price: $3.00

Retail Price: $6.99

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Transparent Living: Living a Life of Integrity

Transparent Living: Living a Life of Integrity

Released in January 1999. This book is no longer available through Character That Counts. To order, contact your local Lifeway Christian Bookstore or click here to order through Amazon. (Amazon Smile link)

Web Price: $0.00

Retail Price: $0.00

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Men's Laminated Accountability Questions

Men's Laminated Accountability Questions

20 cents per card. Minimum order is 10 cards ($2.00). Quantity Discounts Available when ordering more than 100 (15 cents each) and 250 (10 cents each), plus postage. Ask about our NEW ITEM: Key Chains with accountability questions ($3.00 each). Quantity Discounts Available.

Web Price: $0.20

Retail Price: $0.20

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Women's Laminated Accountability Questions.

Women's Laminated Accountability Questions.

20 cents per card. Minimum order is 10 cards ($2.00). Quantity Discounts Available when ordering more than 100 (15 cents each) and 250 (10 cents each), plus postage.

Web Price: $0.20

Retail Price: $0.20

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Teens Laminated Accountability Questions

Teens Laminated Accountability Questions

20 cents per card. Minimum order is 10 cards ($2.00). Quantity Discounts Available when ordering more than 100 (15 cents each) and 250 (10 cents each), plus postage.

Web Price: $0.20

Retail Price: $0.20

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Prayer Guide - Presented by Character that Counts & TGIW

Prayer Guide - Presented by Character that Counts & TGIW

This 32-page booklet is packed with prayer tips, including how to pray through the names of God, daily prayer reminders and more. This guide was updated in February 2019.

Web Price: $3.00

Retail Price: $3.00

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Antigua, Gear and Cutter & Buck Golf Shirt

Antigua, Gear and Cutter & Buck Golf Shirt

Assorted sizes and colors of Antigua, Gear and Cutter & Buck golf shirts. Sizes: Men's M, L, XL & XXL. Price = $35.00 each. NOTE: Contact the CTC office to inquire about sizing and color options. All golf shirts have a CTC logo.

Web Price: $35.00

Retail Price: $35.00

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Long Sleeve 2 Peter 1:10 Tshirt

Long Sleeve 2 Peter 1:10 Tshirt

Long sleeve T-shirt with large CTC logo on front and graphic (2 Peter 1:10) on back. Sizes: L, XL and XXL. Color: Gray w/4-color graphic. PRESENTLY WE ARE OUT OF STOCK ON THIS SHIRT.

Web Price: $15.00

Retail Price: $15.00

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Upcoming Merchandise

Upcoming Merchandise

Web Price: $0.00

Retail Price: $0.00

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Falcon Unstructured Twill Cotton Cap

Falcon Unstructured Twill Cotton Cap

Color: Putty. Logo on front and back of hat. Not currently in stock

Web Price: $12.00

Retail Price: $12.00

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Gray Jerzee ZT 100% Cotton T-Shirt

Gray Jerzee ZT 100% Cotton T-Shirt

Small CTC logo on front of shirt, large logo on back featuring over 80 different "character" words. Sizes: XL, XXL.

Web Price: $12.00

Retail Price: $12.00

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Lofteez 100% Cotton T-shirts

Lofteez 100% Cotton T-shirts

6 oz. Color: White. Small logo on front of shirt, large logo on the back. Sizes: Kids (10-12, 14-16); Adults (XL).

Web Price: $10.00

Retail Price: $10.00

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If you are ordering laminated accountability question cards, please indicate the quantity below. How many Men's Laminated Accountability Cards? Numbers only please. How many Women's Laminated Accountability Cards? Numbers only please. How many Teen's Laminated Accountability Cards? Numbers only please.
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